Folded leaflets
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Leaflets are the most typical tool of promotion and advertising. This is due to their variability, low price and wide impact on the target group. The most common formats of leaflets are DL, A6 and A5. However, A4 and A3 formats can also be found. The variation in folded leaflets is mainly due to the type of paper and the folding options. The most commonly used paper is coated glossy or matt, but offset or recycled paper is also used. For higher quality, the leaflet can be laminated, partially varnished or embossed. The paper weight is usually 135 g/m2, however, it is possible to use paper weights from 80 g/m2, 115 g/m2, 150 g/m2 and 300 g/m2. The type of fold is always determined by the number of pages, which ranges from 4 to 10.